Who we are

We’re The Gold Lab

Founded by Peter de Pagter, educator and host of The Gold Selling Playbook YouTube channel, The Gold Lab helps you make thoughtful, confident decisions about your jewelry, coins, and collectibles. Whether you want to sell, redesign, pass on, or keep your pieces, we guide you every step of the way.

Easy-to-use tools and clear frameworks, including the Jewelry Value & Decision Assessment, give actionable insights and clarity for every piece you own.

From here, you can explore guided mini courses, workshops, or take the assessment to see where you stand and what your next steps should be.

Deciding what to do with your jewelry is personal — and it deserves clarity, not pressure.

Start with the Jewelry Value & Decision Assessment to get a personalized Jewelry Readiness Report on what your jewelry may be worth and whether keeping, redesigning, or selling makes sense for you.

Depending on where you are, there are a few ways to move forward.

  • New to this or comparing options?

    Sign up to receive guided resources that help you understand your jewelry and compare offers with confidence.

Sign up for insights and early access to tools, courses and workshops →
  • Ready to decide?
    Take the Jewelry Value & Decision Assessment to receive a personalized report on whether keeping, redesigning, or selling makes the most sense for you.
Get My Jewelery Readiness Report →
  • Already ready to sell?
    If you already know you want to sell, book a private conversation to talk through your pieces, timing, and next steps — with no pressure or obligation.

    Book a private conversation →
    Call +1 (905) 517-9302 or
    Email [email protected]

Here’s what Ontario women are saying about the Jewelry Value and Decision Assessment

The assessment helped me realize my options and which pieces truly mattered. I feel confident about my next steps.
Margaret, 56, Niagara-on-the-Lake, ON

Wow! I saved so much money. I almost sold all of it to my grandson’s friend in Niagara Falls. The quiz really helped me see the value of my collection.
Dorothy, 77, St. Catherines, ON

I finally understood what was sentimental and what was just sitting in a drawer.
— Noraa, 58, Dundas, ON

Just 3 minutes saved me thousands. It gave me clarity before I even contacted a buyer.
Dani L., 62, Hamilton Mountain, ON

Know your true value before you sell.

The Gold Lab’s Jewelry Value & Decision Assessment was created by Peter de Pagter, Gold Selling Educator and host of the Gold Selling Playbook YouTube channel — where he shares practical, no-nonsense guidance to help you understand, value, and make confident decisions about jewelry, gold, coins, and collectibles.

Specifically designed for Ontario women aged 55+, this short, easy assessment helps you:

  • See where you stand with your jewelry right now
  • Understand what matters most before keeping, redesigning, or selling your pieces
  • Discover clear next steps tailored to you and your collection

It’s straightforward, nonjudgmental, and gives you clarity and confidence before making any decisions.

Note: For Ontario, Canada residents only.

Take the Assessment